The 2012 Automotive Internet Program (AIP) has been off to a fantastic start. Now into its 4th week, the students have already shown improvement in their understanding of the Internet marketing terminology and have begun to implement the strategies learned.
Throughout the past few weeks, students have been introduced to SEO basics new SEO strategies and the steps to create and set up a WordPress blog. Each week’s lesson is designed so that the materials serve as a prerequisite for the following week, leading up to the final presentation in Week 10.
It is imperative that students understand the materials in order to advance into the following lessons, and all instructors have been impressed with their outside-the-box questions and ideas during and after the presentations. The high quality of engagement shows that the students are eager to learn.
Live webinars allow the instructors to show the audience examples of how the lessons apply to day to day tasks at their dealerships. In our ever-changing digital circuit, dealerships must stay up to date with the latest strategies to beat the competition.
After each webinar, the instructors provide their contact information so students can easily ask questions when they’re putting their new knowledge to work. Students have been taking advantage of this benefit to the AIP and the instructors have been more than happy to help and make each lesson even more personalized for each dealership.
Lisa Salabritas, Director of the AIP states: “The quick and responsive feedback from our instructors is a highly valued aspect of the program. Each dealership is a little different and we always want students to ask questions and get the most out of the material as possible.”
Now that students have learned to create their own unique WordPress website, they will learn how to write exciting and informative content on the site this week.
To keep up with the latest AIP news, visit the AIP news page regularly.