Students of the AIP Continue to Impress Instructors with High Level of Academic Achievements

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The 2012 Automotive Internet Program (AIP) has been off to a fantastic start. Now into its 4th week, the students have already shown improvement in their understanding of the Internet marketing terminology and have begun to implement the strategies learned. Throughout the past few weeks, students have been introduced to SEO basics new SEO strategies and [...]

Week 7: Embrace Video Integration of the 21st Century

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In our digital market, it is always important to market your business in way that will attract a diverse group of consumers. As we know, our industry has adapted and progressed to attracting sales through the online market more so than the traditional in house dealership sale. It is the perfect time to discover the [...]

Week 6: Introduction to Paid Search

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First Class Educators has been intensely preparing for the fall 2012 Automotive Internet Program, which is now just two weeks away! The automotive community has been anticipating the exclusive course curriculum and panel of expert instructors. Now that we have learned a little about social media and sharing in Week 5 of the AIP, it’s [...]

Week 5: Social Media as a Powerful Supplement to a Larger Digital Strategy

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The 2012 Automotive Internet Program is just around the corner! All of our instructors cannot wait to present the new materials to students on the latest strategies in SEO, WordPress, branding and IRM and more! Now that we introduced content marketing basics in Week 4 of the AIP, its time to learn the best methods [...]

Week 4: Learn SEO Content Basics During the Fall AIP

Now that you know the basics to your WordPress website from Week 3, it’s time to add some content. You see it all over the Internet: content is king. Lisa Salabritas and Mandy Saffer are here to teach you how to add engaging and SEO-friendly content to your website!   As Content Manager at PCG [...]

Week 3: Creating and Setting Up Your WordPress blog with Andrew Schmitt and Nicole Chasan

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The 2012 Automotive Internet Program is already the talk of the town in the automotive community. First Class Educators cannot wait to present this new course material to dealership employees everywhere. During the third week of the Automotive Internet Program, students will learn how to create a WordPress blog. Learning how to set up and navigate a [...]

Week 2: Fundamentals of SEO

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First Class Educators is very excited to present the new AIP course material. In Week 2 of the Automotive Internet Program, instructors Don Lampert and John Fraze will cover the fundamentals of Search Engine Optimization (SEO).  Once students cover the basic terminology that will be instructed in the first webinar of the AIP, they will advance [...]

Get Ready for Week One: Introduction and SEO Basics

The AIP team is getting excited! With less than a month until the first class, we’re proud to begin to show off our new speakers and their curriculum! The AIP, presented by First Class Educators, starts on November 7th, 2012. The first week will not only introduce attendees to the course, but it will teach [...]

Redesigned AIP Ready For Fall 2012

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First Class Educators is proud to announce 2012’s completely reconstructed and redesigned Automotive Internet Program (AIP). Although the AIP was developed over two years ago, it is now unlike ever before. Modifications have been implemented to cater to the digital marketing strategies that are ever changing. The 2012 AIP is designed for those who are beginners [...]

Automotive Internet Program Preps for Fall 2012

The world of automotive digital marketing is changing daily and what better way to keep dealership employees up to date than with the Fall 2012 Automotive Internet Program? First Class Educators has completely redesigned the curriculum to teach students the most up to date information available. Not only is the program entirely reconstructed, we are [...]